Diploma in Marketing Management ( 2YEAR)

🎓 Diploma in Marketing Management

📘 FIRST YEAR SYLLABUS

📖 1. Fundamentals of Marketing

• Meaning, nature & scope of marketing
• Marketing concepts (production, product, selling, marketing, societal)
• Functions of marketing
• Marketing environment (micro & macro)
• Marketing mix (4Ps)

🧠 2. Consumer Behaviour

• Concept & importance
• Factors influencing consumer behavior
• Buying decision process
• Customer satisfaction & retention
• Market segmentation (types & bases)

📊 3. Principles of Management

• Introduction to management
• Functions of management (planning, organizing, staffing, directing, controlling)
• Leadership styles
• Motivation theories
• Decision-making process

🗣️ 4. Business Communication

• Communication process & types
• Verbal & non-verbal communication
• Presentation skills
• Business letter & email writing
• Customer interaction skills

💻 5. Computer Fundamentals & Applications

• Basics of computers
• MS Word, Excel, PowerPoint
• Internet & email usage
• Introduction to CRM tools

📢 6. Advertising & Sales Promotion

• Advertising basics & objectives
• Types of advertising
• Media selection
• Sales promotion techniques
• Public relations basics

💼 7. Sales Management

• Introduction to sales
• Personal selling process
• Sales techniques
• Customer handling
• Basic negotiation skills

📈 8. Basics of Accounting

• Introduction to accounting
• Journal, ledger, trial balance
• Profit & loss account
• Basic financial concepts

SECOND YEAR SYLLABUS

 1. Marketing Management

• Marketing planning & strategy
• Product life cycle (PLC)
• Branding & packaging
• Pricing strategies
• Distribution management

💻 2. Digital Marketing

• Introduction to digital marketing
• SEO basics
• Social media marketing (Facebook, Instagram, etc.)
• Google Ads basics
• Email & content marketing

📈 3. Market Research

• Meaning & importance
• Research process
• Data collection methods
• Questionnaire design
• Data analysis & report writing

🏪 4. Retail Management

• Retailing concepts
• Types of retail formats
• Store management
• Inventory control
• Customer service

🚚 5. Supply Chain & Distribution Management

• Channels of distribution
• Logistics & transportation
• Warehousing
• Inventory management
• Supply chain concepts

🌍 6. International Marketing

• Global marketing environment
• Export-import basics
• International market entry
• Cultural factors

🧾 7. Entrepreneurship Development

• Entrepreneurship concepts
• Business plan preparation
• Startup & small business
• Risk management
• Funding sources

⚖️ 8. Business Law & Ethics

• Consumer protection
• Contract law basics
• Ethical marketing
• Legal aspects of advertising

💰 9. Financial Management Basics

• Budgeting
• Costing basics
• Financial planning
• Profit analysis